"For a top luxury fashion company like Burberry it is the ultimate nightmare.
Their distinctive beige check, once associated with A-listers, has now become the uniform of a rather different social group: the so-called Chav. With UK sales falling, Burberry cannot afford to become a laughing stock in their own backyard. But just how does a top designer label shrug off a damaged image?"
"Quite a lot of people thought that Burberry would be worn by the person who mugged them."
News.bbc.co.uk.
BBC NEWS | Business | Burberry versus The Chavs
In-text: (News.bbc.co.uk, 2005)
Bibliography: News.bbc.co.uk. 2005. BBC NEWS | Business | Burberry versus The Chavs. [online] Available at: http://news.bbc.co.uk/1/hi/business/4381140.stm [Accessed: 16 Jan 2014].
British designer retailer Buberry became a company of ridicule after their brand became associated with "chav" culture. They were no longer considered fashionable by anyone who wanted to dress tastefully. However the root of this problem didn't stemmed from advertising. When examining the campaign work from the time, it is clear that the brand is conveyed as a sophisticated British designer.
No comments:
Post a Comment