Source: Book
Title: No Logo
Surname: Klein
Initial: N
Page: 24
Page: 24
Year: 2000
Publisher: Flamingo
ISBN 0 00 255919 6
Quote
"Tommy Hilfiger, meanwhile, is less in the buisness of manufacturing clothes thn he is in the business of signing his name. the company is run entirely through licensing agreements, with Hilfiger commissioning all its products from a group of other companies. What does Tommy Hilfiger manufacture? Nothing at all."
Analysis
An example of how powerful a brands reputation can be. Tommy Hilfiger is famous as a name rather than for its designs. Although this can be commercially successful for a company, using graphic design to highlight the actual design of a product/service is better in the long run. Tommy Hilfiger have created a brand based on a name people want to be seen with.
Quote
"Tommy Hilfiger, meanwhile, is less in the buisness of manufacturing clothes thn he is in the business of signing his name. the company is run entirely through licensing agreements, with Hilfiger commissioning all its products from a group of other companies. What does Tommy Hilfiger manufacture? Nothing at all."
Analysis
An example of how powerful a brands reputation can be. Tommy Hilfiger is famous as a name rather than for its designs. Although this can be commercially successful for a company, using graphic design to highlight the actual design of a product/service is better in the long run. Tommy Hilfiger have created a brand based on a name people want to be seen with.
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